The 3D Secure 2 Bandwagon – Time to Hop On

Hey all you Merchants and PSPs out there!

We know time is money in your world, so let’s cut to the chase – we need to talk about 3D Secure and why version 2 is a total game-changer for your business.

Remember 3D Secure 1? Yeah, it wasn’t everyone’s cup of tea. The extra hoops customers had to jump through often led to more cart abandonment than successful transactions. Totally get why you might have given it a pass.

Now, let us introduce you to 3D Secure 2 – a whole new ballgame. It’s like the superhero version of its predecessor, addressing the flaws and adding a bunch of features that will make your life easier and your customers happier.

Why You Should Jump on the 3D Secure 2 Bandwagon

3D Secure 2 is here to stay and not utilising its multifaceted benefits for your business can cause you to fall behind in the competitive market of ecommerce.

Let’s look at some of its benefits:

1. Friction Be Gone

Unlike the clunky 3D Secure 1, version 2 is all about a smooth ride. With support for a variety of payment devices and a particular focus on mobile payments, it ensures your customers experience a smooth checkout flow with an extra layer of security.

2. It’s Like a Security Upgrade for Your Business

Remember those pesky fraud attempts? 3D Secure 2 collects a treasure trove of customer data during the payment process. This means you get to know your customers better, and fraudsters? They don’t stand a chance!

3. Say Hello to Flexibility

No one likes unnecessary hurdles. 3D Secure 2 introduced risk-based authentication, which means it adapts its security measures based on the level of risk. Low-risk transactions sail through seamlessly (and without friction/challenges), reducing those dreaded interruptions.

4. Fortify Your Defences with 3D Secure 2

Version 2 takes it up a notch by strengthening communication channels. Think of it as your business getting a security guard that’s even more vigilant and talks to everyone in the neighborhood to keep things safe.

5. Biometrics + Tokenization + Device Recognition – It’s the Future

With 3D Secure 2, you’re venturing into the future of authentication. Biometric authentication (like fingerprints and facial recognition) adds a layer of advanced security. Tokenization protects card details by substituting them with a unique token. Plus, improved device recognition technology makes sure you’re dealing with the good guys.

So, we get why 3D Secure 1 might not have been your thing, but 3D Secure 2 is a different beast altogether. It’s not just about security; it’s about making your life easier and your customers happier.

Let’s chat more about how we can level up your online transactions and keep the bad actors at bay.

Cheers to secure and seamless transactions.