How will 3D Secure 2.0 affect Merchants, Payment Gateways, Banks and Cardholders

3DS 2.0 is more than just an update of an old standard. It is designed with the intent to create a frictionless payment experience for cardholders. It will do this by facilitating a richer cardholder data exchange, allowing risk-based authentication by issuers for low risk transactions, instead of authentication challenges to the cardholder, such that most authentication activity will be invisible to the cardholder.