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How will 3D Secure 2.0 affect Merchants, Payment Gateways, Banks and Cardholders

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3DS 2.0 is more than just an update of an old standard. It is designed with the intent to create a frictionless payment experience for cardholders. It will do this by facilitating a richer cardholder data exchange, allowing risk-based authentication by issuers for low risk transactions, instead of authentication challenges to the cardholder, such that most authentication activity will be invisible to the cardholder.

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